Token as an asset, not a liability

Today, the process of launching a token is arduous, risky, and time-consuming. Instead of building your product, you're liaising with market makers, striking deals with exchanges, and hoping nothing goes wrong.

Baseline turns your token into its own market maker and unlocks instant utility for holders, so you can focus on building:

• Token-Owned Liquidity: The token actively manages its own liquidity position, generating revenue from trading fees
• Built-in DeFi utility: Holders stake to earn trading fees, access capital against their position, and leverage without liquidation risk

The problem with token launches today

Over 85% of all tokens (opens in a new tab) end up below their TGE price. Why? Because issuing a token is just the beginning. Once your token exists, you still need to bootstrap liquidity. Even if you do everything right, there's no guarantee of success.

1. Wrong liquidity setup: Low float, high FDV, and thin liquidity create violent price swings and easy manipulation. You're discovering price while the capital structure is still forming, and the wrong setup easily turns your price chart into a pump-and-dump.

2. Misaligned incentives: To facilitate liquidity, projects enter extractive deals with market makers or get charged listing fees by exchanges. Everyone is optimizing for their own PnL, not your project's long-term health.

3. Liquidity is a liability: You have to find market makers, negotiate deals, pay retainers, and trust they won't withdraw when you need them most. The liquidity your token depends on is controlled by someone else, and accountability is hard to enforce.

How Baseline solves this

Baseline turns liquidity from a liability into an asset. Instead of renting liquidity from market makers, your token owns its liquidity programmatically. Founders configure launch parameters, and Baseline manages deployment, liquidity, supply, and fee routing.

Every Baseline token (bToken) owns its own liquidity. Custom bonding mechanics guarantee a price floor while optimizing for healthy price discovery that grows book value over time. Trading fees flow back to the token, raising the floor. Token-owned liquidity unlocks utility for holders: staking to earn trading fees, borrowing against their position, and leverage without liquidation.

Baseline works with any tokenomics setup (fair launch, presale, airdrop, vesting) on any chain of your choice. Even existing tokens can be migrated to Baseline. By making liquidity token-owned, we protect downside while making the token revenue-generating, and support a healthy price discovery process that benefits all aligned participants.

What makes Baseline different

What can Baseline do for you

For Founders: set your token on autopilot

• Launch with a guaranteed floor price
• Collect revenue from trading activity
• Watch the token value grow over time

For Investors: trade confidently

• Trade bTokens with visible floor prices
• Access capital without selling by borrowing against the Baseline Value
• Multiply your exposure with non-liquidatable leverage
• Earn trading fees by staking your bTokens